Start-ups Take Note: Uber Made It Big, But Did They Get It Right?

Uber is the start-up that can be accused of recommending a million dollar smear campaign against a female journalist one week, and seal a billion dollar funding round the next. The company bears all the hallmarks of a disruptive start-up, using technology to exploit a gap in the market and scaling so quickly that it is now operating in 250 cities across 51 countries, backed by the likes of Google Ventures, and Fidelity Investments.